Man! My friends are the best!
I went to a Christmas/New Year party last weekend, and my buddy Doug Ferguson got my 2014 off to a very good start by presenting me with the pictured issue of “Mad” magazine, signed by writer Dick DeBartolo. Thanks Doug!
Doug’s a tech guy, and he’s a fan of DeBartolo’s netcast “The Giz Wiz,” in which he talks about gadgets. I myself am not a tech guy, but I still listened to “The Giz Wiz” on Doug’s recommendation, and found it highly entertaining. By the way, be sure to check out Doug’s blog here.
My familiarity with DeBartolo comes from his status as a long-time writer for “Mad,” going back to the early 1960s. He specialized in the movie and TV satires, which were usually my favorite parts of the magazine when I was a kid. He also wrote an account of his experiences in “Good Days and Mad: A Hysterical Tour Behind the Scenes at Mad Magazine
.”
So I started leafing through the signed copy of “Mad,” and thinking about how much I loved that magazine as a kid. I’d like to think that when I was writing “The Freak Foundation Operative’s Report
,” DeBartolo and “The Usual Gang of Idiots” (the appellation by which the magazine’s editorial staff customarily referred to themselves) were kicking around in my subconscious.
If so, I wouldn’t be the first one to cite “Mad” as an influence. So have writers with “The Simpsons” and “The Onion.” Even Joyce Carol Oates has sung its praises.
I stopped reading it at roughly the time I entered high school, around 1981. When I was in grade school, I first started reading the new issues that came out in the late 1970s. Then I started buying second-hand issues from earlier years, as well as paperbacks showcasing material from the 1950s and ’60s. I loved it all.
Here’s the funny thing — much as I hungrily devoured every issue I could get my hands on, I always felt vaguely depressed after reading them for reasons I couldn’t understand at the time. In retrospect, I think the reason tied in with why I found them so fascinating.
Social critic Tim Gitlin once described Mad as “bubble gum nihilism,” which strikes me as a very apt description. Looking back, I marvel at the balancing act that the writers and artists of “Mad” managed to pull off. They kept it ostensibly within the realm of children’s entertainment, always toeing that line but never quite crossing it. (I noted in the issue Doug got me that they’re still using the word “dreck” as a thinly veiled substitute for “shit.”)
What amazes me, given those strictures, is how subversive, bracing, sharp and ultimately bleak they managed to make the humor. Even in gloriously sardonic comedy such as “The Simpsons” and “Arrested Development
,” you get glimpses of redeeming intentions and behavior. Not so with “Mad.” Its sensibility was more analogous to “Eastbound & Down” or “Archer.” Unremitting in its cynicism. Every emotion, every action, every institution, every human impulse was ultimately grounded in venal self-interest, lust, or stupidity. Nobody and nothing was above mockery. The Usual Gang of Idiots were simply hanging back and reporting on it with knowing smirks on their faces — advising you that existence is nothing but an unkind joke, so you might as well laugh at it. I can’t begin to describe how refreshing that was for me, as a Catholic school boy from suburban South Jersey raised on Tom Swift and Hardy Boys books.
(And for the record, based on the netcast, Dick DeBartolo sounds like a wonderful human being. That’s often the case — people with the most cynical, biting sense of humor in print turn out to be the nicest people when you meet them in person. Maybe because they have a means of getting it out of their system.)
As I leaf through this recent issue of “Mad,” it looks a lot different from the magazine I remember. It’s in color, and printed on slick paper. I don’t recognize most of the artists and writers. It’s full of references to modern pop culture and technology.
But it’s still sharp. It’s still lively. And most importantly, it’s still funny.
So Alfred E. Neuman, my friend, it’s good to see you again after all these years. Thanks for the laughs. (Eccch! What a load of dreck!)
Tom Joyce's chamber of the bizarre 